You must be a fool not to accept that TikTok is part of the whole music marketing process now – King Promise

King Promise, a Ghanaian singer and composer, has openly remarked that only a foolish musician would believe TikTok is irrelevant to the process of marketing music.

Millions of users are competing for a spot on TikTok by ByteDance, which has taken over the social media landscape.

It has taken the dance challenge to a whole new level, and with this, many musicians have taken advantage of its popularity to thrive.

King Promise claims that musicians now naturally turn to TikTok in order to expand the audiences for their music.

This is related to the perception that TikTok influencers have no place or role in spreading a song’s popularity.

Watch the video below;