“Marketability” is a term that can be used in a variety of contexts, but what is evident from our comprehensive analysis is that each athlete on this year’s eclectic list provides significant value to their brand partners.
Their individual reach, influence, and, in many cases, willingness to speak out on social issues also positions them as perfect ambassadors for firms trying to interact authentically with consumers. They are not merely elite, highly visible athletes in their respective sports.
The Real Madrid striker made 46 appearances in all competitions during a season, scoring 44 goals.
Robert Lewandowski, who won the Gerd Muller trophy today, finished fourth, followed by Sadio Mane of Bayern Munich in second, Kevin De Bruyne of Manchester City in third, and Sadio Mane of Bayern Munich in second.
