Ghanaian Afrobeats star Olivetheboy signs major record deal with Sony Music’s Columbia Records

Afrobeats singer Olivetheboy has signed a major record deal with Sony Music’s Columbia Records through subsidiary Bu Vision Ent.

The deal is one of the biggest in Ghanaian music history, and it cements Olivetheboy’s status as one of the most promising young artists on the continent.

Olivetheboy first came to the attention of Sony/Columbia Records in May 2023 following the release of his international hit single, “Goodsin”.

The song was a smash hit, and it quickly earned Olivetheboy recognition as Ghana’s hottest artiste of 2023.

Under the terms of the deal, Bu Vision will oversee Olivetheboy’s A&R while Sony/Columbia Records will handle all licensing, promotion, and distribution of his creative works. Loop Music/FulLCircLManagement Ltd will likely retain ownership of his recordings, as has been done to date.